Is it time for another committee?

With the NToday.com - a newspaper despite its masthead being a URL - deciding to advertise Cobourg with a special edition of a blurb being distributed in other newspapers read here. This begs the question in these times of alleged fiscal restraint; how much does Cobourg spend on ads? Advertising, unless you do a lot of it is usually a waste of money. With its limited budget Cobourg should be reexamining its advertising budget. For example I don't know how much time and money we spend at the Dressler House writing ad copy and putting magazines and booklets together but I bet it is substantial. I don't know how much free advertising the Town gets from other media outlets and their puff pieces about Cobourg but it seems to be a pretty easy sell, and the number of publications, and their costs, should be known to bigwigs at City Hall and an advertising strategy should be implemented to take advantage of other's magazines. If this means job losses at the Dressler House so be it. But why should we have people on staff doing ad stuff that has been overtaken by other's efforts that are potentially a lot cheaper? Time to strike another committee this time it will probably save us money!