Is this the future of newspapers?
Will it work and is this webpage any different from any other newspaper webpage, and will it retain or repel readers? These questions are up for answering, but what we do know is that ad revenue is down and the operating costs of papers are the same, a lttle lower now that newsprint prices have tumbled, so deficits loom.
Joel Connelly write an op-ed piece extolling the virtue of the new online venture (he would,and as a survivor of the move he'd better make it work to save his job) here . However all of these optimists forget one thing - advertising revenue. You still need lots of it and it's hard to fit it into an online design without becoming overpowering.
I bet the Sun-Media gurus are watching this move very carefully, why else would the new consolidated Northumberland paper have .com in its title. Perhaps the most telling argument against local success in the online edition of both local papers is that the "interactive part" - blogs and comments sections are not well used. Can't say I blame the journos who have been asked to write blogs, what is there to say after you have banged out the maximum number of words for a pay cheque? And checking the names of the commenters there a few who I recognise as being multiple posters - they will comment on all and sundry no matter where the operation is.
Drudge has posted this link wherein former staffers of the Rocky Mountain News, the latest large market newspaper to shut down leaving inhabitants of a large urban area without newspaper coverage, have announced their answer to the problem. They will offer free content but charge a subscription for commentary and special content.
For another in depth look at the problem read this only on the web would you get this much distribution of such a long article (for instance in the NT.com columnists have been told to reduce their contributions from 750 words to 400. An edict like that would never happen online.
Finally back to the top here is a video from Seattle. It may take time to load, it's a busy day in Seattle today!



